Essential Ingredients of Brand Story

What crosses your mind when you hear ‘Brand Story’? Well, a convincing, compelling and relevant for building a good brand reputation and touch the emotional chords of the customer’s mind & heart. Besides, brand story should also be personal and simple to convey. The customer must feel special and celebrate with the brand. Beyond that, the story should be meaningful and relevant, conveys the message of positivity and goodness among audience. The effective story is one which do not lie or make fake promises throughout the brand story. The brand should be authentic which will help in achieving what story aims for. In order to survive in the highly competitive business environment, the brand must speak truth and deliver what it promises. What are the mandatory ingredients a brand story must have? a. It should be meaningful: Every brand has to deal with content shock. There are million brands who are competing for attention and trying...