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Showing posts from August, 2019

Essential Ingredients of Brand Story

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What crosses your mind when you hear ‘Brand Story’? Well, a convincing, compelling and relevant for building a good brand reputation and touch the emotional chords of the customer’s mind & heart. Besides, brand story should also be personal and simple to convey. The customer must feel special and celebrate with the brand. Beyond that, the story should be meaningful and relevant, conveys the message of positivity and goodness among audience. The effective story is one which do not lie or make fake promises throughout the brand story. The brand should be authentic which will help in achieving what story aims for. In order to survive in the highly competitive business environment, the brand must speak truth and deliver what it promises. What are the mandatory ingredients a brand story must have? a.        It should be meaningful: Every brand has to deal with content shock. There are million brands who are competing for attention and trying...

Digital Marketing Scenario in India

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India constitutes 3 rd largest world’s internet population. The digital marketing industry in India is continuously expanding its horizons in all the business sectors, making itself one of the fast emerging requirement for the types of ventures. Digital marketing has the potential and capability to remove the geophysical barrier of the world which heads them towards a single platform. Not only for the business purposes, the digital marketing industry in India has now become a advancing and prospering career today. In a fastest developing economy, the industry has a high scope in the development when it comes to profession. The development in the advanced showcasing patterns has an exceptional effect on the promotion as well as in the commercial front. India has seen 20 times development and growth when it is about search queries in the last 5 years. Additionally, India hold a 5 th rank among the YouTube users. Every day, about 8.5 million inbound and 11 million outbound...