Digital Marketing Scenario in India


India constitutes 3rd largest world’s internet population. The digital marketing industry in India is continuously expanding its horizons in all the business sectors, making itself one of the fast emerging requirement for the types of ventures. Digital marketing has the potential and capability to remove the geophysical barrier of the world which heads them towards a single platform.

Not only for the business purposes, the digital marketing industry in India has now become a advancing and prospering career today. In a fastest developing economy, the industry has a high scope in the development when it comes to profession. The development in the advanced showcasing patterns has an exceptional effect on the promotion as well as in the commercial front.

India has seen 20 times development and growth when it is about search queries in the last 5 years. Additionally, India hold a 5th rank among the YouTube users. Every day, about 8.5 million inbound and 11 million outbound messages are exchanged through WhatsApp.

Also, there is 60% increase in the online retail market in the nation. It is an indication about the amount of web users in the nation who visit online retail sites. Every venture in India depends on the digital marketing strategies and better planning ensure the high brand value of the business. Now, every sector relies on digital marketing be it is telecom companies, hospitality sector, photography to fashion, food to transportation.

Several portals and companies offer services for digital marketing strategies, SEOs, SMEs etc. It not only safeguards the brand but also enhances the brand’s overall approach towards the customers across the globe. The future of the nation now hugely depends on the development and advancement of the digital marketing strategies.

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